‘You know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is OK. You are OK.’ Don Draper

Why start a blog about graphic design, advertising and product design all in one?

The idea started to be honest with a show…Mad Men. It got me thinking about some of the things that have been part of my life for a long time. I have always been interested in graphic design and all the forms it can take, from architecture to advertising and so on. So why not start writing in one place about all the things that I find interesting or revolutionary or worth mentioning to friends and other people who share the same enthusiast for design.

Choosing the first subject to write about was not as difficult as I first imagined it to be. The inspiration came again from  Mad Men and one of the first episodes. The story was about a new ad campaign for a car that for the first time did not focus on a bright, shiny, big image but rather on a simple and slick visual concept.

This ad represented a transitional moment in history, which is always really good for culture and really bad for everybody else. So what you have in Mad Men is the twilight of the Eisenhower era, right before the counterculture youth quake. Also, you’re coming out of the Second World War. So men are exhausted, men have gone to battle, but we’ve come out victorious. Now, part of the deal is to live the life you want to live, by having the house in the suburbs and also by exercising freedom as a consumer. Essentially, at that moment, everyone became citizens last and consumers first. You go to places with less of a consumer culture, like Latin America or Russia, and they actually have not taken that next step with advertising. It’s still somebody arguing the virtues of a product. But in the ’60s in America, ad men cut the fat on copy to make it about an emotional reaction to the product. Now, sometimes you don’t even realize you’re looking at an ad because it’s like looking at a work of art.

The aim of this blog is to present out-of-the box concepts for graphic design, advertising and product design throughout the centuries, starting from the late ‘50s and stretching until recent days, focusing on revolutionary and creative works done by designers and copywriters.

‘Design is where science and art break even. ” Robin Mathew